Strategic Planning Key Terminology

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Vision (Statement)

A Vision Statement, often paired with a Mission and Values statement, is a declaration that outlines an organization's long-term aspirations and desired future state. It provides direction and inspiration, guiding strategic planning and decision-making. This statement serves as a beacon for the organization's future, helping to align efforts and motivate stakeholders towards a common goal.

Key Components of a Vision Statement:

  • Aspirations: Describes what the organization hopes to achieve in the long term.
  • Inspiration: Inspires and motivates stakeholders by providing a compelling picture of the future.
  • Direction: Offers clear direction for strategic planning and decision-making.
  • Future State: Envisions the desired future state of the organization and its impact on the world.