Outcomes are the specific, measurable results that come from an organization's activities and projects. They show how well a program or strategy is working to reach its goals. In strategic planning and performance management, focusing on outcomes is important for seeing progress, showing success, and making better decisions in the future.
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Difference Between Outcomes and Activities:

• Activities: These are the actions taken to reach a goal, like running a workshop or a campaign. In OKRs these are tracked with initiatives.
• Outcomes: These are the results or changes that happen because of those actions, like improved reading skills or more community involvement. In OKRs these are tracked with Key Results.

Why Focus on Outcomes in Planning:

• Performance Check: Helps see how well programs and projects are doing.
• Accountability: Makes sure teams are responsible for reaching goals.
• Better Decisions: Gives useful data for making smart choices and using resources well.
• Showing Impact: Helps show the real results of the organization's work to supporters.
• Continuous Improvement: Allows learning from experiences and making improvements.

By focusing on clear, measurable outcomes, organizations can better assess the impact of their activities, show success, and make smarter decisions to improve their plans and programs, ensuring they are moving towards their main goals.